Why the Kamen Rider Gaim Toy Line is So Grape

November 16, 2015

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Being a Kamen Rider fan for many years, I’m no stranger to the fact that the franchise is just one big toy commercial. However, to succeed in its endeavor to sell toys, both the show and the toys need to be good in their own right and play off each other’s strengths and unique characteristics. On top of that, in order to keep the long-time fans buying, innovations and improvements must be made to keep things fresh and updated.

In my opinion, the 2013/2014 Kamen Rider series, Kamen Rider Gaim, is a phenomenal show. Whether you love it or hate it, we can’t deny the fact that it took the series to new heights and took a concept as silly-sounding as Fruit Samurai and turned it into something serious, epic and mature – a series full of intrigue, twists and high-stakes that even non-Kamen Rider fans could enjoy. Hardly surprising, if you ask me, considering it was written by none other than Urobuchi Gen, famous for his other works including Saya no Uta, Psycho-Pass, Fate/Zero and Puella Magi Madoka Magica. Yes, that Urobuchi Gen.

However, I don’t think that the show’s success can solely account for the 390% increase in toy sales and a total revenue of 10 billion yen over the course of the series run. No. If you ask me, the toys had a part to play as well. In this article, we’ll be taking a look at various aspects of both the show and the toy line to see why it’s just so ingenious.

WARNING! There are spoilers for the show within this post! While there aren’t any plot spoilers, the various forms and abilities for a number of the Riders are discussed!

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Actar’s Reviews 214 – Figmas Ayanami Rei and Shikinami Asuka Langley

July 23, 2011

There is no way I could review figma Mari and not review the figma renditions of possibly the two most famous Anime heroines of all time.

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Actar’s Reviews 200 – Soul of Chogokin SPEC Evangelion Unit 01 ‘Synchro Rate of 400%’

May 27, 2011

It has been years in the making… but finally, for the 200th episode, I’m reviewing the Yahoo! Japan Store Limited Soul of Chogokin SPEC Evangelion Unit 01 ‘Synchro Rate of 400%’ Figure.

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Actar’s Reviews 179 – Figma Makinami Mari Illustrious

December 25, 2010

It’s been awhile, but I’m back with another Figma figure review, this time covering Good Smile Company and Max Factory’s first foray into the Evangelion franchise with Figma Mari.

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Actar’s Reviews 177 – Robot Damashii Evangelion Unit 00 Rebuild Version

December 10, 2010

Rounding up the trio of Robot Damashii Evangelion figures is Rei’s Eva Unit 00. It would have been a perfect figure release if it were not for one small flaw that has nothing to do with the actual figure itself.

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Actar’s Reviews 152: Robot Damashii Evangelion Unit 01 Rebuild Version

May 17, 2010

Shinji’s iconic purple beast, the Evangelion Unit 01 based off the new design from the new movie, Evangelion 2.0: You Can (Not) Advance, finally makes its appearance in the Robot Damashii line.

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Actar’s Reviews 146: Robot Damashii Evangelion Unit 02 Rebuild Version

March 27, 2010

Asuka’s signature Evangelion Unit 02 from the new movie, Evangelion 2.0 You Can (Not) Advance, makes its appearance in Bandai’s Robot Damashii line, with all the quality you’d come to expect from a Robot Damashii figure.

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